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YouTube SEO: How to Optimize YouTube Videos [Complete Guide]

YouTube SEO

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YouTube SEO: How to Optimize YouTube Videos [Complete Guide]

Learn How to Rank YouTube Videos. Go through the YouTube SEO tips and Optimize your video content that will help to rank your videos in both Google and YouTube.

Looking to increase visibility and rankings for your YouTube videos? Interested to learn how to optimize videos for YouTube search?

YouTube is the most popular video-sharing platform in the world and the second most visited site on the web according to Alexa. Anybody can post content on YouTube, but optimizing your videos is important.

There are millions of videos on YouTube. With over 400 hours of video uploaded every minute!!

Most of the Video Creators often ask, “What kind of videos does the algorithm like most? Instead of worrying about what the algorithm ‘likes’, it’s better to focus on what your audience likes.

YouTube itself said With over 400 hours of video uploaded every minute, So how will stand different from those Videos? If you have a content idea, First make a video that the audience likes and then optimize your videos for search using video SEO best practices.

Quick Start Guide: How to Start Your YouTube Channel

YouTube SEO [YouTube Video Optimization Tips]

How does YouTube SEO work? When it comes to YouTube SEO, there are lots of optimizations works that may require to rank the first position on YouTube for the keywords you are focusing on. Here we have listed a few steps that will help you to increase visibility and views.

1. YouTube Keyword Research

  • Use YouTube’s Search Suggest.
YouTube’s Search Suggest
An Example of YouTube’s Search Suggest
  • See what words people use to find your YouTube Channel or Video in Traffic Sources in YouTube Analytics. Consider incorporating the most relevant search terms for each of the new videos. Add them in titles and descriptions.
Traffic Sources in YouTube Analytics
Traffic Sources in YouTube Analytics
  • Analyze competitor’s videos. Analyze the keywords and topics they’ve used for their best performing videos.
  • Use Long-tail keywords.

Tools for YouTube Keyword Research

[Don’t Stick to it; Do research, Check the ‘trending’ tab for topics]

  • Google Keyword Planner
  • Google Trends
  • YouTube Studio (Creator Studio)
  • Google Display Planner tool
  • https://keywordtool.io/
  • vidIQ’s or TubeBuddy’s chrome extension
  • Ahrefs’ Keywords Explorer

2. Video File Name

YouTube Video File Name
Example: YouTube Video File Name
  • Make sure to rename Video File Name (use a target keyword).
  • Don’t spam video filename by stuffing keywords.

3. Title Of The Video

YouTube Video Title
Example: YouTube Video Title
  • Insert Keyword naturally in the video title.
  • Write the right catchy titles.
  • Keep titles concise (60 characters) with the most important information upfront.
  • Save episode numbers towards the end. [Episode 1]
  • Check titles – don’t get cut-off in suggested videos, search results, and mobile.
  • Avoid using misleading, clickbaity, or sensational titles.

4. Description Of The Video

YouTube Video Description
YouTube Video Description with TimeStamp
  • Write a description of video content.
  • Give an overview of the video using natural language – not just a stream of keywords.
  • Put the most important keywords toward the beginning of the description.
  • Identify 1-2 main words that describe the video and feature them in the description.
  • Use the first few lines of text to explain what the video’s about using search-friendly keywords and natural language.
  • Use timestamps to help viewers skip to important parts of longer videos.
  • Use Google Trends and Google Ads Keyword Planner to identify popular keywords and their synonyms.
  • Avoid irrelevant words in your description.
  • Be sure each video has a unique description.
  • Preview the description in YouTube search, on the video’s watch page, and on various mobile devices to make sure the most important information is visible.

Learn How to Put a Time Stamp on Your Video

Additional Tip:

  • Add hashtags in key parts of the video description to help viewers find your video.
  • Ensure that you only use hashtags related to your video.
  • Do research, Find Competitors, and select the right keywords for each video.

Tips To Write Effective Descriptions & Tags

5. Custom Thumbnail

Neil Patel YouTube Video Thumbnail
Example: Neil Patel YouTube Video Thumbnail
  • Make title and thumbnail work together to tell a compelling story.
  • 90% of the best performing videos on YouTube have custom thumbnails.
  • Create and upload compelling thumbnails.
  • Make as high resolution of a thumbnail as possible but keep under the 2MB limit.
  • Specs: 1280 x 720 pixels (16:9 ratio) as a .JPG, .GIF, .BMP, or .PNG.
  • Avoid using misleading, clickbaity, or sensational thumbnails.

6. Transcripts / Closed Captions (CC)

YouTube Closed Captions CC
Example: YouTube Closed Captions CC
  • It helps viewers to understand video narration better.
  • Closed captions (CC) are crawlable by search engines.

Reach More Viewers with YouTube Captions (CC)

7. Cards and End Screens

  • Up to five cards per video can be added. But rather than stuffing as many cards as possible, add relevant cards where a user may want to learn more about.
  • Use cards in older videos to highlight most recent or related uploads.
  • Use end screens to promote up to four different elements: a video or playlist, encourage viewers to subscribe, cross-promote another channel and link to approved websites.

All about cards on YouTube

8. Create Playlists

YouTube Playlists Example
YouTube Playlists Example
  • A playlist is an ordered list of videos that create, often with a specific theme like “Health Tips”.

9. Optimize Existing Videos Using YouTube Search Data

  • As like Google Search Console, Here use YouTube Studio – YouTube Analytics

10. Interact with comments

  • Reply to comments.
  • Pin favorite comment to the top of the feed.

YouTube Comments: Replying, Filtering and Moderating

FAQs

What is the maximum limit of description on YouTube videos?

There’s a maximum of 5000 characters allowed in the description field.

How long should a YouTube video title be?

Keep titles concise (60 characters) with the most important information up front.

Things to avoid in YouTube Titles

EXCESSIVE CAPS AND SYMBOLS!!!
Deception or wild exaggeration.
Inappropriate or vulgar language.

What is the best size for YouTube thumbnails?

1280 x 720 pixels (16:9 ratio) as a .JPG, .GIF, .BMP, or .PNG.

Learn More at: YouTube Creator Academy

Conclusion:

“content is king” always! Make interesting video content that your audience likes. First, optimize existing videos and see improvements in your video performance. Include the above tips and Suggestions for existing and for new videos that you’re going to publish.

  • Addition Tips
  • Embed Videos in Blog Posts or Articles.
  • Add video embeds to Quora’s answers.
  • Collaborations – Find a similar, non-competing channel, ask them to collaborate and create a video.
  • Share videos wherever possible
  • Publish Videos on a regular schedule

Hope the above YouTube SEO Tips and youtube video optimization suggestions will help you to increase visibility and rankings for your videos. Share reviews and thoughts through comments.

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5 Comments

5 Comments

  1. Aswin

    11 May 2020 at 3:09 am

    Thanks for the tips. Can you please tell how can I see my YouTube analytics?

  2. Shameem Adhikarath

    11 May 2020 at 11:18 pm

    if you are already signed into YouTube;
    https://www.youtube.com/analytics

    or else
    Sign in to YouTube Studio.
    From the left menu, select Analytics.

  3. Jaisal

    19 May 2020 at 8:58 pm

    Thankyou for sharing this, How many subscribers do need for AdSense?

    • Shameem Adhikarath

      19 May 2020 at 10:30 pm

      1,000 subscribers

  4. Rajpatel

    19 June 2020 at 3:52 am

    Thank you for sharing detailed guide on YouTube optimization.

    Iam using these free tools for youtube video SEO

    1. vidIQ
    2. KeywordTool.io
    3.TubeBuddy
    4. Youtube kwd suggestions

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